100 years since Mr. Max Factor invented and released Greasepaint, our original foundation innovation, Max Factor is today continuing its forward-thinking approach with the launch of Skin Luminizer Foundation. Specifically created for women who are seeking subtle radiance and luminosity that gets their healthy-looking skin and not their foundation noticed – this innovative product delivers beautiful coverage with the added benefit of enhanced skincare properties.

Get the Glow Max Factor Skin Luminizer Foundation contains an innovative swirled formula packed with subtle skin luminizers that deliver a beautiful luminous finish with added skincare benefits. The pearl pigments brighten skin tone for instant radiance while elastomers create “windows” in the skin through which light can be reflected back, creating a luminous and wide-awake effect.

Exclusively previewed at New York Fashion Week at the Victoria Beckham AW14 Show, Pat McGrath used the foundation on the models to reveal her ‘cool interpretation of modern day glamour’ with a contemporary nude beauty look that truly embodied the current and sophisticated spirit of the collection.
"Victoria wanted the girls to stay looking very natural, almost as themselves, but to enhance their beauty with simple touches of makeup. This included important details such as adding extra luminosity to the skin. It was all about natural glamour that’s so modern and relevant to today.”  
“The foundation contains subtle skin luminizers to create the appearance of an instantly enhanced, glowing complexion – making it perfect for the Victoria Beckham show.” Pat McGrath, Max Factor Global Creative Design Director
Backstage, Pat McGrath kick started the make-up application by massaging ultra-dewy, hydrating moisturisers into the models skin. Next she applied the foundation using her fingers for precision, but once perfected, she used tissue to gently rub off any excess from the cheeks, unveiling the models own soft but subtle skin glow. The result was a flawless, radiant skin finish that looked “lit from within”.


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